La Mer Global Brand Campaign
Digital design, campaign systems
La Mer’s 2023 campaign is a love letter to the sea, honoring the water that shaped the brand’s origin and continues to fuel its science and imagination. Rooted in the idea of the sea as a source of energy, renewal, and boundless possibility, the campaign explored how a single, powerful environment can inspire transformation.
I was brought in to concept and build the digital campaign system, working closely with the art director and lead designer to shape a narrative that could translate seamlessly across global touchpoints. The visual direction extended into email, social, digital advertising, and e-commerce, creating a cohesive expression of La Mer’s world and the power of the sea that defines it.
